Product, Price, Place and Promotions: This is the Marketing Mix. These elements help shape your business so you really have to pay attention to each. You cannot ‘promote’ a ‘product’ that is bad and you cannot sell a ‘product’ if the ‘place’ doesn’t look appealing! This article explains how you can make your shop look more appealing to customers.
Focus on the exterior
As much as we like to believe otherwise, people do tend to look at the outward appearance! So make sure your store front is adorned in a manner in which makes it look more and more appealing to customers. Use a beautiful sign board that gives customers all the information they need about your store and its offerings, in one glance. Plant some flowers by the door and keep a nice, welcome mat on the threshold. Try to make the space look welcoming because then your customers will find it hard to resist visiting the store.
Use proper display units
Depending on the nature of your business and the types of products you store, you can use creative display units. If you are in the business of selling vehicle parts, look for modern steel stillages for sale and stack your products vertically. You will be able to use the vertical space of your store in an effective manner this way. If you are selling books, you can buy rotatable book displays and wall hanging units to showcase your SKUs in a prominent manner. You don’t have to invest all your earnings on the display units.
Look for steel cages for sale in your area and try a little DIY project of your own to create a beautiful and unique display unit that will enthrall your visitors. Visit http://www.excelsteel.com.au/products.asp for tyre racking for sale.
The friendliness with which you greet your customers can certainly help them enjoy the experience of shopping with you more. It will also foster loyalty. So leave the problems at the door and come to the store to serve customers with a happy countenance! Encourage all your workers to do so too. Provide all the services and information that your customers need courteously and try to go out of your way to help. But don’t make your customers feel like they MUST buy something from you as they will feel rather uncomfortable if you do this!
Take care of your employees
It really is very simple, you take care of your employees and they will take care of your customers. Make sure everyone enjoys a good incentive scheme and ensure they are happy to work for you. Their attitude is what your customers would link with your brand so it is of paramount importance to hire the right people to work!
Hope you create a store that attracts customers by their numbers!